Transforming Consumer Behavior in the Circular Economy: A Strategic Framework for Adoption, Retention, and Participation

Circular Economy | Consumer Behavior | Behavioral Change | COM-B Model, Product Life Extension | Sharing Economy | Sustainability | Engagement Framework

| At the 2nd UCB International Conference “ Sustainable Business Futures: Innovating for a Greener Tomorrow” (UCB’2025), Kingdom of Bahrain

The analysis reveals themes within each case study. Convenience and trust in the process appear to be determinants of initial adoption. Digital platforms, community-building are key to retaining consumers and socio-cultural alignment, and economic incentives are crucial to sustained participation.

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An Analysis of the Evolution of Animated Characters on Indian Televisions

Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows

|At the International Association for Media and Communication Research - IAMCR - Manipal Conclave 2021, Manipal Institute of Communication.

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A Qualitative Analysis of the Indian Television Cartoon Shows among young parents

Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows

|At 27th Asian Media Information and Communication Centre, Inc. - AMIC Annual Conference, Communication, Technology & New Humanism – Bangkok, Thailand.

This research attempts to understand the expectations and perceptions of young parents about the cartoon shows consumed by their children. And also explores the various themes of the Indian cartoon shows and examines the nature of the key features of the main characters concerning design aesthetics using semi-structured interviews

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Indian Super Hero Chotta Bheem Legacy reviewed: A Study on Character Branding, Licensing & Merchandising

Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows

|At Symbiosis Institute of Media and Communication, International Conference on Media and Communication 2018, ‘New Media Studies: Re-examining Articulations of Theory, Practice, and Context, Pune.

This Research seeks to review the legacy of India’s most successful and celebrated television animated superhero character, “Chotta Bheem” and to analyze character branding, licensing & merchandising. The progress of Chotta Bheem from a cartoon character to a compelling brand endorsing various products.

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Indian Animated Characters Vs The Global Characters: A Perceptual Study Among The School Children In UDUPI

Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows

|At Mudra Institute of Communications - MICA’s 5th International Communication Management Conference 2018, 'Media and Entertainment: Disruptions and Beyond', Ahmedabad.

Indian animated characters are gaining popularity among children, and this research tries to focus its attention on the challenges Indian animated superhero characters face against global characters, particularly while licensing, merchandising, and endorsing products.

 

Case study: Indian superhero Chotta Bheem as a character and a brand

Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows

| At the ICA - International Conference on India’s Communication Strategy for Development, organized by Media Research Centre, Manipal Institute of Communication, Manipal.

This research seeks to analyze the Indian television animated superhero character, “Chotta Bheem” as a character and a brand. This study will analyze the character in terms of his appearance, body type, shape, size, and color and evaluate the character’s appeal as a brand.​